What is Abra?
Abra is a platform that helps merchants increase the conversion rate of their Shopify discounts and build complex functions that increase profitability.
Why Abra & Tapcart?
Exclusive discounts are a big driver for installing mobile apps.
Abra helps make sure those promotions are only available in Tapcart and overtime will make more complex promotions and free gifts possible.
How to Connect Abra & Tapcart?
Install the Abra app from the Shopify app store, enable Tapcart in the settings area of the Abra app and create a custom block in Tapcart.
Setup Instructions
Step 1: Create a promotion in Abra set to public visibility.
Step 2: Create a multi-value collection discount. Customize the value of your offer and check the box for Tapcart exclusive.
Step 3: Setup shop metafield in Tapcart with values (abra-promotions, public) and (abra-promotions, “Promotion name”).
Step 4: Contact your Tapcart account manager to turn on web checkout and the cart API.
Step 5: Copy the JS for the custom block from the settings page in the Abra app.
Step 6: Create a new custom block on the cart screen of your app in the Tapcart editor.
Step 7: Add the custom block to your homepage or collection page to promote the in-app discount. Make sure to also add the custom block to the cart page for the discount to apply.
How Does a User Interact with Abra in-app?
Once Abra and Tapcart integration has been set up, the active promotion can be managed from the Abra app without any further code changes in the Tapcart app.
Considerations
Merchants need to be upgraded to Shopify Checkout Extensibility for functions to work at checkout.
Frequently Asked Questions
How does Abra prevent discount code leaks and use of codes outside of Tapcart?
The Abra discount function verifies that the checkout contains a secret that is only shared through the Tapcart app and can’t be replicated without storefront permissions.
Which Abra features does the current Tapcart integration support?
At launch, the only feature is the Tapcart exclusive discount.
What features can we expect next?
- Dynamic pricing for applied discounts on the collection and product pages
- Free gift with purchase
- Promotions activated by customer segment
- Promotions activated by push notification